Señor Frogs Tequila is the first brand extension of the Señor Frogs Restaurant chain run by Grupo Anderson's. Restaurant locations can be found in all the major resorts of Mexico, Hawaii, the Caribbean and Myrtle Beach. Señor Frogs arrives in two 100% Blue Agave varieties: Plata (~$25.99) and Reposado (~$29.99) for 750ml bottles.
Señor Frog’s Plata is an un-oaked tequila that is double-distilled to highlight the flavors of the very best blue agave. This clean, slightly creamy tequila has a dry, medium body and a smooth, balanced finish.
Señor Frog’s Reposado is aged four months in white oak barrels, giving it a golden tone, generous body and smooth finish. The authentic blue agave flavor is complemented with hints of creamy vanilla and a fruity aroma.
Available in Georgia, South Carolina, Ohio, Indiana, Illinois, Tennessee, Kentucky, Texas, Arizona, Hawaii and California. Outside the United States, you can find it available in all Senor Frog’s locations in Aruba, Bahamas, Cayman Islands, Mexico, and Puerto Rico.
The list of distributors for Senor Frog’s Tequilas includes:
Señor Frog’s restaurants and bars are under the umbrella of establishments owned and managed by Grupo Anderson’s. Batrachian Spirits has licensed the brand image and name from Grupo Anderson’s to create and grow Senor Frog’s Tequilas. Pedro Quintanilla is the managing partner of Batrachian Spirits and the guiding force in entering America.
Batrachian Spirits has partnered with the Autentica Tequilera, a boutique distillery in the town of Tequila, at the heart of Jalisco, Mexico. The distillery was founded by Javier, Alfonso, and Daniel Orendain, the third generation of tequila producers from the celebrated Orendain family, one of Mexico’s most prominent tequila companies. Working together they are able to offer consumers the highest quality tequilas, which are double-distilled and yield unique agave flavors.
Many tequila consumers within the U.S. are trading up from the Mixto tequila to 100% blue agave. With this trend some brands have overdone it and become boring or pretentious, and have forgotten that besides being a quality product, tequila is synonymous with having fun. Since Señor Frog’s is known for its 100 % party atmosphere and tequila, we saw an opportunity to introduce fun back into the category with a product that has 100% real quality and is painlessly priced.
The U.S. has just surpassed Mexico as tequila’s number one selling market! Within the U.S., the top markets are California, Texas and Florida. However, every state in the country has shown growth in the past several years, which is why Señor Frog’s is targeting other markets in addition to the top tequila markets.